Microsoft one the world's largest firm from a few months of posturing and equivocation, has finally decided to give away the Windows Phone .This move has come because as Microsoft strongly tries to gain some mobile market share, mainly and especially at the low end against Android, where Google already gives away for free.
This data comes from industry sources cited by a prominent newspaper The Times of India.But the company Microsoft never talks about the specifics of its licensing deals, because as they vary from company to company and firm to firm , but we don't have any reason to believe that the Times report is false.As it is know that Microsoft has been considering and giving away it's free versions of Windows Phone and one more Windows RT since last year, when around Terry Myerson took over as MS’s operating systems chief.
Under this new deal, two top most Indian phone makers — Karbonn and Lava will be allowed to produce Windows Phone devices for purely free.Now both companies currently make and sell a lot of Android phones in our country,where curiously Karbonn is also slated to be one of the first OEMs to produce a phone that dual-boots both Android and Windows Phone versions.
According to Karbonn’s Chief , dual-booting is only now possible because “Microsoft has eased the regulations and is opening up to its platform for other players also .” But the question is Why would Microsoft suddenly ease up? and not talking about consumer convenience here — but the thing is it is all about market share. Way back in October, there was a rumor that Microsoft was trying to get HTC the other mobile to convert its Android phones into dual-boot Android or Windows Phones, but thinking that understanding the Windows Phone license would be free or reliable. Normally, even if all these dual-boot phones are advertised primarily as Android devices, surely some users would be tempted to at least give Windows Phone a try and who knows, but there maybe they’d like it so much that they’d stick with that.
It is also worth and important pointing out that Windows Phone 8.1 is to be released in the next couple of months — and again, a lot of its features are specifically targeted at picking up market share in developing markets. Next Windows Phone 8.1 brings dual-SIM support it is for vital success in Asian markets, new support for low-end Snapdragon and with the ability to store apps on micro SD cards. But all of these changes will allow for the creation of very cheap and low-spec devices. The WP8.1 will also have the option of using on-screen buttons a feature that which basically serves no other purpose than to make it easy for phone makers to take an existing Android device and whack Windows Phone on it.
Presumably, the primary goal is to grow Windows Phone’s market share in Asia and other upcoming markets, Next then to somehow swing back around to the West and leverage its new-found heft to make a dent. This would be the interesting to see if Microsoft extends free Windows Phone licensing to other markets and also, whether it ultimately makes economic sense to give the Operating system (OS) away. Where obviously the long-term hope that it will make the money back on services,they are such as Skype and OneDrive but just look at Google. Despite Android being present on upwards of a billion smart phones, Google’s Android-drawed revenues are minuscule — on the order of millions of dollars, not billions. Microsoft has a long, long road ahead of itself to try and replace the billions of dollars — per month! — that it makes from Windows and Office licenses.