Nokia
anticipate its Android smartphones to help back to regain its lost market share
in the pivotal mid-range section in markets like India. P Balaji the managing
director of the country said that adding the new Asha models and premium Lumia
smartphones which will be priced even lower than the existing phones. Then it
helps to complete the company's portfolio.
The
Finnish handset maker introduced its first Android smartphone - Nokia X - in
India. Its price is 8,599. Google Play store for apps, Google Search, Gmail
services and Google Maps are lacking in these devices. This is Mid-range and
affordable smartphone category. The handset prices of these phones are between
Rs 7,000/- and Rs 15,000/-.
Lumia and the Nokia X are the Nokia's primary strategy on smartphones, it will be a feeder platform into the Lumia. We see the chance for Nokia X in the affordable smartphone category where most consumers want the apps from Android. From being a runaway market leader in India till few years back, share's of Nokia has been reduced to low single digits as it missed the Android rush and smartphones. Lumia devices and its market share in smartphones has changed the position of Nokia. Due to this Nokia recovered somewhat, according to IDC Nokia has been stable at nearly 5% through last year. Nokia X allows consumers a option of Android apps along with signature Microsoft offerings from Nokia.
Nokia
Store for apps will bundle by Nokia, so that consumers will be able to access
several third-party app stores like SlideME Market and 1Mobile Market for
downloading all types of apps. Bing search toll has been bundled by Nokia. Here
Maps, OneDrive with 10 GB virtual storage space, Mix Radio and Skype services.
Nokia
is going to launch the X+ and XL variants later in this year and the price will
be higher than the Nokia X, mostly under Rs 12,000. Interface of these X series
phones that are similar to Windows. First-time Nokia had targeted smartphone
users.
Nokia X
series will be the filler in the lower range of Lumia. Prices of Asha will be
driven down by Nokia which caters to the low-end of the market. The latest Asha
230 is going to be launched very soon at a cheapest proce lower than the Asha
devices. Lumia range starts from around Rs 10,000, while Nokia Asha sells for
between Rs 4,000/- and Rs 6,000/-. Nokia X will be launched to aim the cater of
market demands across the prices. Nokia X series is the competition for the
other company devices from a plethora of Android smartphones.
Every
one had doubt that does this version of Android get updated? It is not easy to say or specify that
standard Android phones of other companies are much less forked by Nokia. Nokia
had told that it will indeed be updateable and also the individual services
will be updated. Benefit of doubt, in case if it will not succeed. Then there will not be any
supporter to pull out Nokia.
Color
us completely fascinate by
the X. They don't mind the user experience being kept under Nokia's control,
it's definitely going to be a fun phone to play with. All must wait until there
official review to offer a final judgment, but Nokia's new smartphone is
colorful, modern and fun. They are still wondering about the discussion which
is even taking place right now. The "adventurous" sides of both
Nokia and Microsoft is fantastic to
watch.
According
to analysts at IDC, Samsung is the market leader in the smartphone world,
followed closely by home-bred Karbonn and Micromax. People in India mostly uses
Android phones.